Chefs vs. Cooks
Anne-Sophie Pic grew up at her family’s restaurant, Maison Pic. In 1992, aged 23, she returned to Maison Pic to train under her father, Jacques Pic,…
The Easy Way & The Hard Way: A Marketing Parable
Imagine you’re walking on a dirt road in the country, with emerald green fields as far as the eye can see. The sky is electric blue,…
Become a Student of the Game
Hey, it’s Shawn… I’m writing solo today while André and Anita are sipping wine in Napa Valley and California dreamin’… We spent last week together…
World Building 101 for Marketing
Whatever You Think, Think the Opposite (p.90) by Paul Arden Attracting and engaging with audiences are two critically important skills for modern marketers, and there’s no…
Landing Page Framework
This mini-masterclass explains how to create more effective lead-generating landing pages. It’s not meant to be an exhaustive template you can follow. Instead, it’s a…
Don’t Do The Wrong Things Right
If you’ve been around the digital marketing block for a while, you’ve probably encountered some variation of linear ‘funnel optimization.’ The underlying idea is that if you…
Simple Testing Framework
In this post, we’re going to unpack a simple testing framework that will dramatically improving your marketing. How simple? Well…we “stole” it from a popular children’s show (and there’s…