Newsletter Business Blueprint (NBB) is a live, six-week, action-focused training designed to help you build a lean, independent, profitable email-based business — starting from scratch or refining what you already have.
The goal is simple: by the end of the program, you’ll have a fully functioning newsletter business, including:
- A deep understanding of who your audience is, their pain points and aspirations.
- A compelling opt-in and landing page.
- An onboarding welcome series that builds know, like, and trust.
- Your first month of newsletter content planned or written.
- A monetization plan (and initial test) using one of three proven paths.
- A system for growth — both organic and paid.
- And most importantly: a clear, sustainable strategy for building a business around your voice, values, and unique perspective.
It’s called a “blueprint” for a reason: the program walks you through exactly what to do, in what order, with examples and live Q&A along the way.
Who It’s For
Newsletter Business Blueprint is designed for:
- Aspiring entrepreneurs who want to build a lean, low-overhead, flexible business they own.
- Freelancers and service providers looking to grow an audience, establish authority, and create new income streams.
- Business owners who want to build a relationship-driven email engine to engage customers and increase revenue.
- Writers and content creators who want a reliable way to monetize their ideas and connect with people who value their voice.
You don’t need a list, a product, or prior experience to join.
If you’ve ever said:
- “I know I want to build something—but I don’t know where to start.”
- “I have a lot of ideas, but I’m stuck in research mode.”
- “I want to grow an audience, but I don’t want to rely on social media.”
- “I don’t know what to write or how to monetize without feeling salesy.”
…NBB was built for you.
What Makes NBB Different?
There are plenty of newsletter courses out there. This one is different in a few very important ways:
1. We’re Building in Real Time
This is not theory. It’s not a bunch of ideas to file away “for later.”
NBB is live, fast-moving, and focused on implementation. Each week, you get specific tasks to complete and examples to work from so you’re building as you go.
2. We Start With Who You Are
We begin by identifying your point of view and marketing persona, because that shapes everything else. No two newsletter businesses look alike — so NBB helps you build one that fits you.
3. We Use AI Intelligently
AI can amplify your efforts or lead you into a generic mess. In NBB, you’ll learn how to use AI to:
- Research audience pain points.
- Spark fresh content ideas.
- Streamline repetitive tasks.
- Make your writing easier and (much) better.
- Automate systems behind the scenes
… all without ever losing your human voice.
4. You Finish With a Tangible Asset
This isn’t about endless tweaking or building the “perfect” newsletter.
The goal is a real, working business engine — something you can grow, improve, and monetize immediately.
What We’ve Covered So Far (Weeks 1–3)
We’re halfway through the live cohort right now, and here’s what we’ve done:
Week 1: The 1,000-Foot View + Tech Infrastructure
- Mapped out how a newsletter business actually works (including traffic, engagement, and monetization).
- Covered the essential tech setup — landing pages, email platforms, and integrations—with clear guidance on what to use and why.
- Emphasized the importance of simplicity and execution over perfection.
Week 2: Audience & Persona Development
- Identified “People, not Prospects”—the foundation of audience-first marketing.
- Worked through a structured framework to develop each participant’s marketing persona and point of view.
- Discussed how to uncover your audience’s real pain points and desires using AI, conversation mining, and research tools.
- Set the stage for everything that follows — writing, offers, and growth — based on who you serve and how you show up.
Week 3: Opt-In & Landing Page Strategy
- Created or refined opt-in landing pages with a compelling perspective that positions your newsletter as a must-read.
- Worked on delivering a clear “promise” to your ideal audience, with examples of different positioning models (manifesto-style, how-to, curated, exploratory, etc.).
- Started building welcome email sequences to immediately engage new subscribers and introduce your voice and value.
What’s Coming Next
Week 4: Newsletter Content Strategy
- Plan, write, or draft your first month of content (onboarding emails + newsletters).
- Learn how to blend storytelling, teaching, and engagement—plus how to use AI for ideation without sounding robotic.
Week 5: Monetization Frameworks
- Explore four proven monetization paths:
- Co-created offers.
- Your existing offers.
- Affiliate revenue.
- Premium upgrades / sponsorships.
- Design your first monetization test and learn how to make offers without breaking trust.
Week 6: Growth Strategies
- Strategies, tips, and tactics to build an audience with organic and paid traffic.
- Learn how to track the few metrics that matter (and ignore the ones that don’t).
Final Notes
Enrollment is open now through Monday, March 24 at midnight ET.
Once it closes, the next opportunity to join will be the evergreen version, which will include recordings from this live cohort (likely at a higher price).
This live experience is the best way to get feedback, ask questions, and build your newsletter business alongside others doing the same.
If you’ve been waiting to build something real — something yours — this is the moment to start.