The question you’re probably asking yourself all the time is, “How can I write so well that my offers feel inevitable to my audience?”
When you get that right, everything is easier. You’ll make more money, attract better customers, and enjoy the work.
There certainly are plenty of books and courses out there that might help. You can learn the three-act structure from Aristotle or dig deep into Joseph Campbell’s Hero’s Journey. Or, maybe skip all of that and go straight for copywriting gurus like Swartz, Ogilvy, and Halbert.
But here’s what I’ve learned (the hard way): better writing doesn’t happen because you have dozens of tools in your toolbox. Persuasive writing — the kind that turns a “maybe later” into an “I want this right now!” — happens when you have a few really powerful tools that you actually know how to use.
Bruce Lee said it best: “I don’t fear the man who has practiced 10,000 kicks one time, but I do fear the man who has practiced one kick 10,000 times.”
Here’s the (big) problem no one talks about: most writing advice just doesn’t work for marketers. It’s often useful, but incomplete. And when you try to get real results, you quickly realize the advice doesn’t quite work as advertised.
You’re left feeling frustrated, disappointed, and maybe even a little hopeless.
I know because I’ve been there too.
And don’t even get me started on fill-in-the-blank templates or the latest AI “mega-prompt” guaranteed to rain money from the sky. I think there’s a special place in Hell for those.
Here’s the hard truth: writing well is a skill that takes effort and practice.
But it doesn’t have to be a soul-crushing journey. You don’t need a library full of books, dozens of courses, or an expensive MFA.
There’s a much better way …
… to write emails that capture attention, build desire, and get people to take action.
I know because I do it every day.
Introducing the Email Writing Masterclass.
In this masterclass, I’m going to teach you the four core writing tools I use every time I sit down to write an email. I’ve adapted them specifically for marketing. No fluff, no theory, just razor-sharp tools that get results with clear instructions so you know how to use them too.
Here’s what you’ll learn:
- Three-Act Structure: This ancient storytelling technique is hardwired into the human brain. You’ll learn how to use it to craft emails and campaigns that are engaging, persuasive, and (almost) impossible to put down.
- Framing: This is the secret weapon of master marketers. You’ll learn how to control the conversation and guide your reader’s attention where you want it to go.
- Structural Tension: This is the invisible force that keeps people reading. You’ll learn how to create anticipation and excitement that leads naturally and inevitably to your offer.
- And a fourth tool I’m keeping secret … for now.
I’ll also show you how I’ve used these tools in real-world examples from my own business, including emails you’ve already experienced firsthand, and you’ll see exactly how they work (and how you can get similar results).
The Email Writing Masterclass isn’t just another course. It’s many decades of experience distilled into actionable insights you can use immediately.
It’s your chance to become the writer you’ve always wanted to be.
Here’s what you get:
- The Four Core Tools: In-depth training that breaks down each tool step-by-step.
- Real-World Examples: See how I’ve used these tools in my own successful email campaigns.
- Recorded Conversations: Listen in as André and I discuss our writing process and share our best tips.
- Q&A Recordings + Transcripts: Deep dive questions and answers from the original cohort.
- Lifetime Access: You’ll have access to the course material (and all updates) forever, so you can refer back to it whenever you need a refresher.
Enroll in the Email Writing Masterclass for $249 (one payment) or two payments of $130 today.
Don’t let this opportunity pass you by.
Answer the call.
— Shawn